Esports tournament organiser BLAST Premier has agreed a long-term partnership with L33T Gaming to become Official Chair Partner of the Counter-Strike tournament series.
As part of the deal, L33T will provide players and talent with high-end gaming chairs across the season. The partnership will include product giveaways, collaborative content opportunities and branding across the global CS:GO tournament’s digital and physical assets.
L33T, based in Denmark, are best known for their series of innovative gaming chairs within their portfolio of gaming equipment for both the novice and more experienced or professional gamers. L33T’s quality gaming chairs will be used by talent, players and BLAST production staff throughout the partnership.
Oliver Clarke, Head of Brand Partnerships for BLAST, said: “L33T has a clear focus on creating the perfect setup for gamers of all levels. We look forward to supporting them in showcasing their gaming chair products to the global BLAST Premier community. The length of this deal highlights the growth BLAST Premier has enjoyed over the last few years and our current standing in the industry.”
Adrian Langer, Head of Marketing for Aurora & Deltaco, the owner of L33T Gaming, said: “We’re really excited to partner with BLAST Premier. Their brand is one of the strongest in the world of entertainment, creating incredible broadcasts and live shows that L33T will now be a part of. We can’t wait to see the best CS:GO players compete in our chairs when LAN events eventually return. Our vision for L33T is global expansion and this partnership is an important part of that journey.”
The L33T gaming chair (L33T E-Sport Pro Superior XL) will make their first appearance at next week’s BLAST Premier Spring Showdown (13-18 April), which will take place from BLAST’s studio in Copenhagen.
Further, BLAST and L33T plan to collaborate on a co-branded gaming chair that fans will be able to purchase in the future.
BLAST Premier is a global Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line.